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Lessons Learned from the Digital Hollywood Panel
TweetThe Digital Hollywood Panel was comprisized of Brian Popowitz, Jessica Hasson, John Bohan, Christopher Puga and Johnny Miller. When I asked them if they could only leave the audience with a few...
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Guest Post: How Digital Technology Is Transforming Customer Data Collection
TweetDigital business is increasing the potential monetary value of data, but most companies aren’t leveraging this valuable resource. Smart devices, mobile technology and social media are increasing...
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Dr. Natalie’s Research Agenda and Published Research
TweetIf you are wondering what I have been up to lately, I thought I would put all the research I have published into one place. Here’s a list of Dr. Natalie’s completed and published research and...
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Guest Post: How Social Media Has Changed Customer Service
TweetThe emergence of the 1-800 number changed the customer service game fifty years ago. It enabled customers to directly reach out to the companies they support with their hard-earned money. Back...
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Guest Post: 1202 Social Media Alone is Not Enough. Your Small Business Needs...
TweetSocial Media has truly been a game changer in how businesses connect with their customers. What used to be a cumbersome and expensive activity has been made very easy, but at the same time it has...
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Guest Post: Increase Your Social Media Engagement with These Proven Strategies
Tweet There is no question that social media has earned its spot in every business’ digital marketing strategy. The rise of social platforms such as Facebook, Twitter, Instagram and LinkedIn have...
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Guest Post: 5 Loyalty Languages to Boost Brand Loyalty
TweetIn the age of instant gratification, brand loyalty is not what it used to be: Today, you can get your groceries delivered straight to your home, request a ride across town via Uber or Lyft, and...
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Guest Post: 3 Ways CRM Predictive Analytics Can Give You a Competitive Edge
Tweet Customer relationship management software has emerged as one of the most crucial tools for doing business successfully today, and the power of big data predictive analytics is making CRM more...
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Guest Post: Why Businesses Can’t Strive Without Social Media
TweetFew years back, businesses had to seek the assistance of external agencies such as marketing and advertising research firms in order to promote the business. However, the increasing popularity of...
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Guest Post: Keys for Preventing Multi-Platform Duplicate Content Problems
TweetDuplicate content has long been a concern for marketers looking to improve their Google rankings, but now Twitter has announced new restrictions on how users may automate tweets as well. Users can...
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